Step 4: Forming Benevolent Organisations

With the governments of the world seeking an ever growing control of information, many of them are spying on the citizens they should be serving on behalf of privately owned organisations and elite individual billionaires that are the puppet masters.

The only outcome seems to be a future battle between those who own the companies and those who are the companies.

Governments have no power for the people. Everyone knows that under the current mode of operations, corporations own governments.

However organisations are made of people. People are individuals. The problem at the moment is that the capital holders can and will get what they want by firing those who oppose their views on sustainability, company decisions and ethics and hire those who will do their bidding.

So long as the unemployment rate is kept at a constant and not all are employed, this control is possible. Because as long as there is someone else to replace your role, you will have no influence in the organisation. And the culture of fear and doubt will place you in a position that is fairly powerless.

If, somehow people gain control of the decisions of the company, then they can control the direction. In this way benevolent organisations can be the leaders of tomorrows economy. This is more possible where the company is owned by those it employs.

With well established competition from such orgs and a changed attitude amongst consumers who no longer want to identify with big brands that exploit, instead deciding to be hip and individual, this particular aspect of the capitalist model where the consumer has power can be utilised much better.

Here are a list of Organisations that currently have profile of supporting the advancement of the human race and it's situation:

Thank You

https://thankyou.co/

Zambrero

https://www.zambrero.com/
Who Gives a Crap

https://whogivesacrap.org

Little Ripples

https://www.littleripples.co/

TruEarth - Laundry Strips

https://www.tru.earth/

Also here is an interesting way waste reduction and such techniques are being done and effective in business:

Coffee Mushrooms (Mushrooms grown from coffee grounds)
Plastic Houses (Built from trash)

Earthships (sustainable homes specially designed for their environment)
Pay per gram food places (Pay only for what you serve yourself and eat pers gram - hopefully you only take enough for yourself)

Know many others? Comment and list them below!

Step 3: Transforming Organisations

This is going to be tough, gradual, slow and painful, but it must and will eventually happen.

Influencing the leadership and the stakeholders of an organisation which isn't already wanting to have sustainability at its core is tough. The people who started and lead it are of a different attitude and therefore all change, right down to low level employees requires a shift in culture. Changes in company culture create fear among directors and shareholders alike.

There have been, in the past, and present, organisations which focus on a triple bottom line, with sustainability as a core function of its operations.

There IS a huge difference.

Here are a few examples of businesses that didn't just do it for show because it's funky and trendy. These businesses were trying to be in the game, they didn't invent the game - they already lived it because their founders said - if this is you - you're in - if it isn't - did somewhere else to work.

But that doesn't mean we should give up on the show ponies. We CAN influence them to do nearly as much (though they will most certainly lag behind for some time).

How?

1) Get involved in the running of the org. This may involve volunteering, taking opportunities to lead with a different style and view that is influential and successful.
2) Provide life changing influence to those who are in power and unaware or those who are totally against sustainable practice because their agenda is profit only.
3) Take the people, out of the politics - people and their own agendas are what create problems, corruption and bad politics. Politics shouldn't empower those who serve people, it should serve people and empower all with real change.

Step 2: Leverage Customer Centricity

We all hear about these terms at work, customer focus, customer centric product delivery, customer experience.

But many of us don't realise what this means in the long run. Customer Centricity places the customer at the steering wheel of the organisation. This means, if the customer changes their needs the producer or provider must change also or face extinction. Without the customer, there is no business!

You can leverage this alignment strategy actively.

1) Choose your providers or sources wisely - look for the qualities you care about, not just the price - if you can't afford it, go with less - because the low cost option is low cost for a reason (they are cutting back on our future to provide a product now which you can buy now but is robbing the world of unseen opportunities and creating unseen problems).

2) Demand change - talk to managers, voice you concerns - if enough people ask, the business may change their ways to keep your loyalty! If you all work together for the same cause individually this is more likely than not. One reason is that employers are annoyed by union like activity - unions are known to bully and cause strife, nearly as much as corporations are known to exploit employees. Individual, assertive activity will force an organisation to ask questions internally, because they will see a shift and respond.

3) Actively Promote good business - there are so many businesses out there that ARE trying to do it right. So help them.

1. Get behind them and support them by advertising for them, take time to promote that which is wholesome.
2. Give away samples, even if it costs you a little, imagine how much you're helping to create a future that is different. You want to make a mark on this world, do it with passion.
3. Start your own business if you have the capital, remember your roots and what your values are - don't bend to economic pressures easily, as all successful businesses know, it takes a long time and many failures to become successful.

5) When you're dissatisfied with the actions of an organisation, speak out collectively or individually. use your social networks, and a number of online groups such as Demand Progress and Avaaz and Change.org to work together. Actively take a role.

Links: It only took one...
http://www.youtube.com/watch?v=9-nXT8lSnPQ

6) Start your own initiatives and recruit like minded people - not just anybody's but people who are really passionate about it, not just a pay packet.

Here is one small example of how an attitude and a product can be engineered from the get go to survive the future we are going to be looking at.

http://www.thankyouwater.org/?noredirect=true

You might say well, it isn't really like that yet, people still don't really see the value behind this and people are still going to behave in a minimalistic fashion - doing little as possible to gain the modest for themselves. This is probably mostly you commerce and accounting students going along with what text books have drowned you in for decades to get you to behave the way the capital holders need you to behave to stay on top.

Let's switch that perspective, say group A is all the capital holders (those who fund business) and B are everyone else (the labour force to simply put it). If all of group B (the majority) choose to value what you value and refuse to accept what is given, demanding better, as individuals, then these few in group A will have no power, because they can only seek those who compromise their own values to achieve group A's ends. They will be forced to shift or put B against B. Group B is realising that this has gone on for a long time. And it's time to pay attention to the growing chasm that we dreamed wasn't there.

We only need to look at how things have evolved in the last few decades to see where they are really going. Not just purely at what we believe is the behavioural science behind humans and their self interested choices.

The direction is pretty clear. We have a case for cooperation and collaboration. We have a case for the need for change. I'm not going to go ranting on about the data, because for one, this blog isn't about an argument for or against anything - it is a manual for change at a grass roots level.

I'm not trying to convince anyone, and you're here because you're already convinced and you're ready to try something new.

Awareness my friend Ignorance the enemy

I won't be so naive as to say that the only way in which those who own the largest shares of capital, unknowingly through the workings of social cultural conditioning, want you to remain as unaware as they are about what true happiness consists of. No.

Because some if not many of them ARE aware. And they don't WANT you to be aware. Because that would mean they wouldn't be able to sell you their products. They wouldnt be able to control the most powerful of things - ideas.

Because it is ideas about what is cool and isn't cool that drive our day to day happiness above our basic needs. And as long as these people can keep you from understanding what it really is, the more they can get you to consume. And it is this acceptance of ideas and the resulting consumption, that at a global level upholds their continued wealth and dominance. We wouldn't want to change that structure now would we? Specially if those same possessors of wealth are who supplied us with the capability to live our mediocre but "happy" lives with the hope that one day we will also with striving and with luck, join their ranks. So, not only is it a control of ideas and access to ideas but also take note, the structure of oppression is encoded into the backbone of society today. And there is only one force working against this. And that force is awareness. So it is not surprising that as we see awareness of this fact spread amongst people through the Internet, that they slowly try to lock it down and tie down information.

However knowledge can't free a person, but awareness can. And awareness is dangerous.

Those who hold the capital want you to be in a form of sleep. Rushing from one thing to the next, trying to satisfy your greed and insecurity.

If you look around you will see that other than the businesses that supply you very basic needs, the rest sell you concepts, they prey on your greed and fear in the multitude of forms.

So the key solution, the antidote to this disease of sleep inflicted upon you and mostly of your own doing is to build awareness.

Ask questions.
Gather knowledge and share it.
Learn real history.
Put the big picture together.
Focus less on fads and more on principles of good living.
Raise and share awareness.

If you do these things you'll start seeing change. You'll start being change.


Links:
http://www.trueactivist.com/the-5-most-blatantly-corrupt-industries-in-the-world-and-what-you-can-do-about-it/

 http://www.collective-evolution.com/2012/06/03/what-are-we-eating-9-dirty-secrets-the-food-industry-doesnt-want-you-to-know/